A Jersey girl is "crunchy on the outside, and soft in the center. A Jersey girl has the tenacity and drive of a New Yorker, but with the beauty of warmth and humility that being from Jersey is all about," says Ecko, who cites his sister and business partner Marci as an example of a Jersey girl.

"Don't mistake her toughness as a lack of refinement. Don't misjudge her sometimes 'brash' manners as a lack of 'classiness.' At the center of the crunchy sweet exterior, she is tuned in and knows how and what she's workin'," says Ecko.